What category of merchandise generally changes in demand according to the time of year?

Prepare for the DECA Apparel and Accessories Marketing Exam. Enhance your skills with a variety of questions and detailed explanations. Make sure you're ready to excel on your exam day!

Fashion goods are known for their seasonal cycles and trends that significantly influence consumer demand throughout the year. The demand for these products often fluctuates based on factors such as seasonal styles, holidays, and fashion shows. For instance, clothing lines typically introduce new collections in spring and fall, and demand for items like swimsuits rises during summer while cozy sweaters become more popular in winter.

In contrast, durable goods—products that are built to last over time—tend to have more stable demand patterns since they are purchased infrequently. Staple goods are everyday items that consumers need regardless of the time of year, leading to consistent demand. Gadgets may experience trends based on new technology releases, but they do not usually align with seasonal changes as specifically as fashion goods do. Therefore, fashion goods are distinctly marked by their variability in demand throughout different seasons.

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