What is the advantage of a "broad and shallow" stock selection?

The advantage of a "broad and shallow" stock selection is that it offers greater variety in style and color. This strategy allows retailers to carry a wide range of products across different styles and colors, which can appeal to a diverse customer base. By having many options available, consumers are more likely to find something that suits their personal taste and preferences. This variety is particularly beneficial in the fashion industry, where trends and consumer preferences shift frequently.

In contrast, a narrow and deep stock selection would focus on fewer styles but with more inventory in each, which may limit the diversity of choices available to customers. Therefore, the "broad and shallow" approach is especially effective for attracting a broader audience, increasing customer satisfaction by catering to varying tastes and enabling potential sales across a wider array of styles.