What is the term for a company that provides buyers with information about fashion trends and new merchandise?

A resident buying office is a specific type of organization that assists retailers in sourcing products and staying informed about the latest fashion trends and new merchandise. These offices serve as intermediaries, often located in key fashion cities, and provide valuable insights and information about market conditions, consumer preferences, and emerging trends. This allows retailers to make informed purchasing decisions, ensuring they align their inventory with what is currently in demand among consumers.

In contrast, a fashion hub may refer broadly to a center of fashion activity or innovation but does not specifically focus on the information exchange aspect that a resident buying office does. Trade shows, while important venues for showcasing products and trends, primarily serve as events for showcasing goods rather than continuous support for retailers throughout the buying cycle. Style consultancies focus more on providing personalized fashion advice and guidance rather than offering comprehensive market data and trends to retailers. Therefore, the resident buying office stands out as the correct answer for its dedicated role in bridging the gap between buyers and the dynamic fashion marketplace.