What is the term for merchandise that experiences fluctuating demand based on seasonal trends?

The term for merchandise that experiences fluctuating demand based on seasonal trends is fashion goods. Fashion goods are characterized by their changing popularity, often tied to seasons, trends, and consumer preferences. This category includes items like clothing, accessories, and footwear that vary in demand depending on fashion cycles, social influences, and seasonal events. As such, retailers must constantly adapt their inventory and marketing strategies to align with these trends to maximize sales.

Fashion goods contrast with other categories, such as basic goods, which are characterized by stable demand regardless of season, essential products that are fundamental for day-to-day living, and luxury items that might not be as directly tied to seasonality. Understanding this distinction is crucial for marketers within the apparel and accessories industry, as it influences everything from production to marketing strategies.