What is the term for a color scheme that features colors that are opposite each other on the color wheel?

A color scheme that features colors that are opposite each other on the color wheel is known as a complementary color scheme. This scheme uses pairs of colors that, when combined, create a strong contrast and vibrancy. For instance, the classic pairs like blue and orange or red and green are examples of complementary colors. The effectiveness of this scheme lies in its ability to make designs pop and attract attention, which is particularly valuable in apparel and accessories marketing, where visual impact is crucial.

In contrast, an analogous color scheme consists of colors that are next to each other on the color wheel, creating a more harmonious and subtle look. A monochromatic color scheme employs different shades or tints of a single color, which provides a cohesive and serene appearance. Lastly, a triadic color scheme uses three colors that are evenly spaced around the color wheel, offering a balance of contrast and harmony. Each of these options plays a different role in design, but the defining feature of a complementary color scheme is its use of opposite colors to generate striking contrasts.