Which term describes a fleeting trend that typically appeals to a limited audience?

Prepare for the DECA Apparel and Accessories Marketing Exam. Enhance your skills with a variety of questions and detailed explanations. Make sure you're ready to excel on your exam day!

The term that describes a fleeting trend that typically appeals to a limited audience is "fad." Fads are characterized by their rapid rise in popularity, often driven by social influences or emotional connections, but they tend to be short-lived and do not sustain long-term appeal. They capture the interest of a niche group before fading away as quickly as they appeared.

In contrast, a "style" refers to a particular manner of expressing or presenting something, which may not necessarily be temporary. "Fashion" indicates a broader and more enduring trend that can appeal to a wider audience and lasts longer than fads. "Classic," on the other hand, describes styles or trends that have stood the test of time and are generally accepted as timeless pieces, remaining in fashion across generations. Thus, the distinction between these concepts is crucial, and "fad" specifically captures the essence of a temporary trend appealing to a limited audience.

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