Which term describes merchandise for which consumer demand does not change much?

Prepare for the DECA Apparel and Accessories Marketing Exam. Enhance your skills with a variety of questions and detailed explanations. Make sure you're ready to excel on your exam day!

The term that describes merchandise for which consumer demand does not change much is basic stock. Basic stock consists of staple items that are always in demand and tend to have stable sales throughout the year. These products are necessary and regularly purchased by consumers, enabling businesses to predict their sales volume with a high degree of accuracy.

Basic stock typically includes essential items such as everyday clothing, basic accessories, or household goods. Because these items form the foundation of a retailer’s inventory, businesses rely on basic stock to ensure they meet ongoing consumer needs without the fluctuations seen in more seasonal or promotional items.

In contrast, seasonal stock consists of items that are in demand during specific times of the year, such as holiday-themed apparel. Promotional stock is often short-term merchandise aimed at boosting sales during a campaign or sale, which can vary significantly based on trends and marketing efforts. Trendy stock consists of items that are popular for a limited time, reflecting current fashion trends that may quickly decrease in demand.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy